WATCH Black Unity
WATCH Black Unity Collection
The Black Unity Collection is a result of collaboration among Black creatives, the Black community, and allies throughout Apple. This collection, and the organizations it supports, is only a small part of the commitment Apple has made to challenge systemic barriers that exist for communities of color, and particularly for the Black community.
WATCH Black Unity, 2021
Product Film (Director) and Retail (Writer)
Inspired by the call to action of both the historic and current movements, the Black Unity Sport Band has “Truth. Power. Solidarity.” laser-engraved onto the interior of the stainless steel fastening pin.
The design pays homage to the rich tradition and craft of quilting in the Black community and celebrates the colors of the Pan-African flag: red for the blood that unites people of the African Diaspora and was shed for their liberation, black for the people whose existence is affirmed by the flag, and green for the vibrant natural wealth of Africa, the Motherland.
WATCH Black Unity, 2022
Retail (Writer)
The new Black Unity watch band and matching Unity Lights watch face are inspired by Afrofuturism, a philosophy that explores the experience of the African Diaspora through a narrative of science, technology, and self‑empowerment.
The design honors generations of Black people who have been seen and unseen, highlighting the need for a more equitable world.
